Swachh Living is India's sustainability awareness and behaviour-change platform empowering consumers and organizations to discover, learn, and successfully adopt sustainable living practices.
We evaluate brands with Precision, so you shop with Conviction 🌱
We create content, campaigns, and conversations that make sustainability visible, relevant, and accessible for everyday people and decision-makers alike.
We design experiences, tools, and nudges that shift habits — helping individuals and organizations move from knowing to doing.
Whether you're a consumer or an organization, we give you the platform, the community, and the resources to succeed.
Sustainability is a goal. The gap is in awareness and action.
People and organizations lack clear, trusted information about what sustainable living actually looks like in the Indian context.
Even when awareness exists, translating it into consistent, lasting behaviour change is hard without the right tools and community.
Sustainable brands and services exist — but consumers struggle to find verified, trustworthy options they can act on immediately.
A circular marketplace built for conscious living
Circular fashion marketplace
Sell, swap, or donate clothes you no longer wear — extending the life of what you own and reducing textile waste.
Sustainable product marketplace
Discover and shop verified sustainable brands across fashion, home, and personal care.
Sustainability discovery engine
Search for eco brands, local recycling options, and zero-waste solutions. Searchable, accessible, and actionable.
Influencer & advocate marketplace
Creators with 1k-100k followers can partner with eco brands, earn commissions, and amplify the message.
Your weekly dose of sustainability news from across India. Policy updates, circular economy wins, eco innovations, brand spotlights, and community-led stories.
India extends EPR targets for plastic packaging producers
Bangalore startup turns agri-waste into biodegradable packaging
Mumbai colony achieves zero landfill through resident-led composting
Behaviour change starts with trust. Every brand we spotlight meets genuine sustainability standards.
Natural, recycled, or responsibly sourced materials only. No greenwashing.
Fair labour, ethical supply chains, and honest environmental claims.
Measurable difference — waste reduction, carbon savings, or community uplift.
Real conversations about sustainability — driving awareness, inspiring behaviour change, one episode at a time. No jargon. No preaching.
EP. 01
Why fast fashion is India's quiet crisis
A behaviour-change deep dive
EP. 02
The truth about "eco-friendly" labels
How to spot greenwashing
EP. 03
How organizations are embedding sustainability
Real examples from MSMEs to corporates
Urban, sustainability-minded individuals aged 18-40 who want to move from awareness to real, lasting behaviour change.
Businesses and eco brands looking to build sustainability awareness and reach values-aligned audiences.
Creators with 1k-100k followers who want to amplify the sustainability message and earn by promoting brands they believe in.
India's largest sustainability ecosystem — a platform where consumers discover sustainable brands, organizations drive real impact, advocates amplify change, and sustainable living becomes the norm.
Awareness
Informing millions
Behaviour
Shifting habits
Empower
Consumers & orgs
Impact
A sustainable India
Shop verified sustainable products and curated starter kits
We evaluate brands with Precision, so you shop with Conviction 🌱
Curated bundles for your first step into sustainable living
Reusable food wrap, coco coir scrub pads, cotton shopping bag, dishwash liquid
Price coming soon
Passport holder, eyewear case, travel tag, utility kit, AirPods case
₹4,265
Laptop sleeve, tech organizer, AirPods cover, cardholder, keychain
₹4,575
Hand-painted coasters, terracotta diya, handmade bookmark, quilted pencil pouch
₹824
Bamboo paper towels, facial tissues, toilet rolls, laundry & floor cleaner
Price coming soon
Behaviour change starts with trust. We ensure every brand meets genuine sustainability standards — so consumers can act with confidence.
We evaluate brands with Precision, so you shop with Conviction 🌱
Materials
Natural, recycled, responsibly sourced
Practices
Fair labour, ethical supply chains
Certifications
GOTS, OEKO-TEX, FSC, BIS
Transparency
Open sourcing & impact info
Impact
Measurable difference
Score 80%+ — Full transparency, third-party certifications, measurable impact.
Score 60-79% — Strong practices, committed to improvement.
Below 60% or conflicting answers — flagged for manual review.
Apply for Swachh Select verification and be part of India's most trusted sustainability platform.
Fill Verification Form
Real conversations about sustainability — driving awareness, inspiring behaviour change, one episode at a time. No jargon. No preaching.
A behaviour-change deep dive — why we keep buying, what it costs, and what it takes to stop. In this debut episode, we explore how India's fast fashion consumption is growing faster than infrastructure can handle, and what individual behaviour change actually looks like.
A behaviour-change deep dive — why we keep buying, what it costs, and what it takes to stop
How to spot greenwashing, build awareness, and find brands that are genuinely sustainable
Real examples of behaviour change at scale — from MSMEs to large corporates across India
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Join 100+ subscribers who start their Sunday with sustainability news
EPR targets extended • Green bonds framework • Mumbai's zero-waste colony achievement
Bangalore agri-waste packaging • New SEBI ESG guidelines • Organic market hits $2B
World Environment Day roundup • India's climate pledge update • Fast fashion debate heats up
A sustainability awareness and behaviour-change platform dedicated to fostering sustainable living for consumers and organizations across India.
Fostering sustainable living through awareness and behaviour change. We empower both consumers and organizations to effectively adopt sustainable practices.
Swachh Living is a sustainability awareness and behaviour-change platform dedicated to fostering sustainable living. We believe that real change happens when people and organizations are not just informed but genuinely empowered to act.
We work across two audiences: consumers who want to make better everyday choices, and organizations that want to embed sustainability into how they operate. For both, we drive awareness, inspire behaviour change, and provide the tools, content, and community to make sustainable living a reality.
Phase 1
Community & Awareness
Instagram, podcast & newsletter
Phase 2
Brand Partnerships
50-100 verified brands
Phase 3
Behaviour Network
Micro-influencer network
Phase 4
Circular Logistics
Donation & recycling pickups
Honest takes on sustainability, eco-living, and conscious consumption in India
Practical swaps that actually work in a desi kitchen, from steel dabbas to compost bins.
Coming soon
The labels, certifications, and red flags every conscious buyer should know.
Coming soon
Humidity-friendly routines using clean, certified products from Indian brands.
Coming soon
Breaking down lifecycle, cost, and environmental impact of everyday alternatives.
Coming soon
We're working on in-depth articles on sustainability, eco-living, and conscious consumption. Stay tuned.
Find verified B2B sustainable suppliers, manufacturers, and service providers across India
Packaging
Biodegradable, compostable
Textiles
Organic, recycled fabrics
Raw Materials
Bamboo, hemp, agri-waste
Personal Care
Natural, cruelty-free
Food & Kitchen
Organic, zero-waste
Home & Living
Eco furniture, decor
Energy & Tech
Solar, green tech
Waste Management
Recycling, composting
We're onboarding verified sustainable suppliers and manufacturers. Be among the first to list your business.
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Get your sustainable brand listed, gain product catalogue visibility, and access our conscious consumer community.
Fill Partnership FormConnect with sustainability advocates, create content together, and amplify the eco-living message.
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